A Beatles' 7″ Parlophone demonstration (promo) record ‘Love Me Do’ has now become the most expensive single ever sold on Discogs. Only a copy of Prince’s lost Black Album sold for more ($243).

A serious buyer/investor/collector paid a whopping $14,757.00US (£11,250.00) for this promotional single that was originally released on October 5th,1962. Only 250 copies were made and they were only given to music journalists, DJ's, and friends.

Besides the fact that this record is an original U.K. Parlophone Beatles 7" single, there are various other reasons why this 45 has historical significance. First of all, if this single hadn't been successful, the future of the Beatles could have unfolded very differently. Even though this record only reached #17 on the charts, it was considered successful, which then permitted the Fab Four to record 'Please Please Me' and the album of the same name.

Paul McCartney's name is also misspelled on both sides of this vinyl record. You will find that his last name is spelled McArtney on both song title credits.